“Only constant in a tech-enabled world is Change…”
This year’s Consumer Electronic Show, held in Las Vegas from Jan. 6-9, featured a keynote panel of leading advertising and marketing innovators who, unique to the program, focused on the growing...
View ArticleDon’t Forget to Ask Women for Direction(s)!
In this new social media marketing world — where it’s less about demographics and more about relationships — one demographic still clearly matters: WOMEN. Women control 85% of household spending, and...
View ArticleSend Your Ego to the Back Seat and Bring Your Consumers to the Front
Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand reputation. Online branded communities, for example, are becoming...
View ArticleYou can Rock the World… through your Female Consumers
“If you figure out how to harness the power of female customers, you can rock the world,” says Aileen Lee in her recent TechCrunch guest post, “Why Women Rule the Internet.” This declaration is music...
View ArticleAuthentic Feedback — are you really getting it?
Market research can be tricky because people have a tendency toward giving you the answers they think you want. It is simply human nature, and something we marketers must pay attention to. In the...
View ArticleTransparency is not optional
We want to believe that with a careful multi-faceted marketing strategy, we can protect our brand message and keep it from getting diluted or changed as it gets further from our reach. The truth is,...
View ArticleHer-suasion: The Bond Between Moms and Brands
SheSpeaks and Mom-entum team up for an evening of cocktails, insights and best practices for energizing mom brand advocates Entitled “Her-suasion: The Bond Between Moms and Brands,” SheSpeaks and...
View ArticleSheSpeaks/Mom-entum Her-suasion White Paper Now Available
Today SheSpeaks releases ‘Her-suasion,’ a study conducted in collaboration with Big Fuel’s Mom-entum which found that 68 percent of moms are amenable to a brand initiating contact with them on social...
View ArticleKeeping Up in Social
Forging relationships with target consumers mean potential long-term advocacy for your brand and products. And the emergence of social channels like Facebook and Twitter as a branding tool has helped...
View ArticleWhat a Twitter Party can do for your brand
What Is A Twitter Party? A Twitter Party is a virtual meet up on Twitter where people can talk about a particular topic or product using a unique Hashtag, and others can follow along or join in....
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