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“Only constant in a tech-enabled world is Change…”

This year’s Consumer Electronic Show, held in Las Vegas from Jan. 6-9, featured a keynote panel of leading advertising and marketing innovators who, unique to the program, focused on the growing...

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Don’t Forget to Ask Women for Direction(s)!

In this new social media marketing world — where it’s less about demographics and more about relationships — one demographic still clearly matters:  WOMEN. Women control 85% of household spending, and...

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Send Your Ego to the Back Seat and Bring Your Consumers to the Front

Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand reputation.   Online branded communities, for example, are becoming...

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You can Rock the World… through your Female Consumers

“If you figure out how to harness the power of female customers, you can rock the world,” says Aileen Lee in her recent TechCrunch guest post, “Why Women Rule the Internet.” This declaration is music...

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Authentic Feedback — are you really getting it?

Market research can be tricky because people have a tendency toward giving you the answers they think you want.  It is simply human nature, and something we marketers must pay attention to. In the...

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Transparency is not optional

We want to believe that with a careful multi-faceted marketing strategy, we can protect our brand message and keep it from getting diluted or changed as it gets further from our reach. The truth is,...

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Her-suasion: The Bond Between Moms and Brands

SheSpeaks and Mom-entum  team up for an evening of cocktails, insights and best practices for energizing mom brand advocates Entitled “Her-suasion: The Bond Between Moms and Brands,” SheSpeaks and...

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SheSpeaks/Mom-entum Her-suasion White Paper Now Available

Today SheSpeaks releases ‘Her-suasion,’ a study conducted in collaboration with Big Fuel’s Mom-entum which found that 68 percent of moms are amenable to a brand initiating contact with them on social...

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Keeping Up in Social

Forging relationships with target consumers mean potential long-term advocacy for your brand and products. And the emergence of social channels like Facebook and Twitter as a branding tool has helped...

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What a Twitter Party can do for your brand

What Is A Twitter Party? A Twitter Party is a virtual meet up on Twitter where people can talk about a particular topic or product using a unique Hashtag, and others can follow along or join in....

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